A few years ago, if you asked content creators where they made their money online, many would mention Facebook. The platform had the numbers, the reach, and the tools to grow a loyal audience. But in 2025, things have taken a new turn. More and more creators are leaving Facebook and moving over to TikTok LIVE, and it’s not just a trend; it’s a full migration.
Let’s talk about how it all started, why creators are making the switch, and what Facebook can still do to stay in the game.
How It All Started: The Fall of Facebook for Creators
Facebook used to be a goldmine. Creators were earning thousands of dollars every month just from posting videos, going live, and building their pages. The audience was massive, and the platform seemed stable.
But slowly, things began to change.
One popular content creator recently shared that he used to make around $10,000 monthly on Facebook. He had a strong fan base, steady engagement, and consistent payouts. But in 2025, he now makes only about $1,000 from the same content. That’s a shocking 90 percent drop in earnings. Meanwhile, after trying TikTok LIVE for just a few weeks, he’s already made close to $9,000, and it hasn’t even been a full month yet.
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He isn’t alone. Many small and mid-level creators are facing the same issue—low reach, strict monetization rules, and reduced payouts on Facebook.
Why TikTok LIVE Is Winning Creators Over
So what exactly makes TikTok LIVE more attractive right now?
Easier Monetization
On Facebook, getting into the monetization program isn’t easy. You need thousands of followers, a certain number of video minutes, and even then, Facebook can reject you without clear reasons. And if your page breaks one minor rule, they can demonetize you completely.
TikTok, on the other hand, allows creators to make money without jumping through too many hoops. With TikTok LIVE, fans can send gifts during live sessions, and those gifts are converted to real money. Even if you don’t have millions of followers, if your content is entertaining, people will watch and tip.
Higher Engagement and Visibility
TikTok’s algorithm is different from Facebook’s. It gives new creators a chance to go viral, even with just one post. This means that someone with only 100 followers can suddenly get thousands of views if their content connects with people.
Facebook, however, often favors older pages or sponsored content. New pages struggle to grow, and even existing pages have seen a drop in organic reach. This kills motivation for creators who are putting in hard work but getting little to no results.
Younger and More Active Audience
TikTok is where the younger crowd hangs out. From teenagers to people in their early 30s, TikTok users are more active and more likely to engage in live sessions, send gifts, and share content. Facebook still has a large user base, but much of it includes older users who aren’t as interactive when it comes to tipping creators or watching long live videos.
The Problem with Facebook Isn’t Just Competition
Let’s be honest. Facebook is not dying. It still has billions of users. Businesses still advertise on it, and people still use it for news like football, groups, and communities. The issue is that Facebook isn’t creator-friendly anymore.
Creators are the ones who keep a platform alive with fresh content. But when it becomes too hard for them to earn or grow, they leave.
Here are some of the major pain points creators face on Facebook:
- Monetization is hard to get: You need to meet many conditions before you can earn.
- Unclear rules: Even when creators follow the rules, they can be demonetized without warning.
- Poor support: There’s little to no help when a page gets disabled or demonetized.
- Low payout: Even when monetized, payouts have dropped drastically over time.
Compare that with TikTok:
- You can earn from live gifts even if you’re new.
- Going viral doesn’t need big followers.
- The app promotes real-time interaction, which helps creators build stronger communities.
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Each Platform Has Its Strength and Facebook Isn’t Finished Yet
While TikTok LIVE is clearly ahead when it comes to quick earnings and live engagement, Facebook still has its own unique strengths. The problem is not that Facebook is failing, but that creators are trying to use the wrong kind of content for the wrong platform.
Let’s explain.
Facebook is still great for community building (via groups), text or image-based posts, local business promotion, long-form videos and storytelling, and reaching niche audiences, especially those over 30. On the other hand, TikTok is best for short, snappy videos, live interaction and entertainment, challenges, music, dancing, humor, and spontaneous creativity.
This means that if a creator who normally does short comedy skits tries to focus only on Facebook, they may struggle. On the other hand, a creator who tells long motivational stories or runs educational content might do better on Facebook than on TikTok.
In short, not every platform is for every creator. Understanding the platform’s strength is key.
What Facebook Can Still Do to Stay in the Game
Facebook isn’t going anywhere, but to win creators back, it needs to act fast. Here are a few things Facebook must consider:
- Simplify monetization. Reduce entry barriers for creators who want to earn. Create a clearer and more fair review process.
- Bring back organic reach. Let quality content shine, even if it’s from smaller pages.
- Improve the support system. Offer real customer support to creators facing issues.
- Boost live content. Improve the experience of going live on Facebook and promote live videos more actively in the feed.
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If Facebook improves in these areas, many creators might come back or at least stay active on both platforms.
At the end of the day, the reason why creators are leaving Facebook for TikTok LIVE is clear—money, visibility, and engagement. TikTok has made it easier to earn, even for beginners, while Facebook has become harder to navigate. But that doesn’t mean Facebook is finished. It simply means that creators need to understand the type of content that works best on each platform.
A smart creator today knows that success isn’t about jumping from one app to another. It’s about creating the right content for the right platform and adjusting their strategy based on where the opportunities are.
